What is personal information?
What personal information do we collect?
Personal information you give to us
We collect and maintain different types of personal information in respect of the individuals with whom we interact. This personal information may include, but is not limited to:
Personal information we receive from third parties
As a general rule, Wild Card collects personal information directly from you. In most other circumstances where the personal information that we collect about you is held by a third party, we will obtain your permission before we seek out this information from such sources (such permission may be given directly by you, or implied from your actions). From time to time, we may utilize the services of third parties and may also receive personal information collected by those third parties in the course of the performance of their services for us or otherwise. Where this is the case, we will take reasonable steps to ensure that such third parties have represented to us that they have the right to disclose your personal information to us.
Other information that is collected when you use the Website.
In addition to the personal information you may provide to us as described above, we automatically collect certain device and statistical information to make our Website work better for you. For example, we collect the IP address, network connection, the device domain used to access our Website, the operating system on your device, your device settings, the type and version of your browser, crash data, other unique device identifiers, the mobile application or website you came from to access the Website, the page you entered and exited at, any searches, pages or advertising within our Website that is viewed by that IP address and what country you are from. We use this information to monitor the performance of our Website (such as number of visits, average time spent, page views) and for our business purposes such as working to continually upgrade our Website.
First party Cookies are Cookies set by the website that you are visiting. Only that website can read them. In addition, a website might potentially use external services, which also set their own cookies, known as third-party cookies. Persistent Cookies are Cookies saved on your computer and that are not deleted automatically when you quit your browser, unlike a session Cookie, which is deleted when you quit your browser.
We use the following Cookies:
Wild Card also utilizes your IP and other geolocation information to determine the city that you are in. Geolocation information is only collected where it is relevant to the activities for which you use or intend to use the Website.
Most internet browsers allow you to remove or manage Cookie functions and adjust your privacy and security preferences. For information on how to do this, access the “help” menu on your internet browser or visit https://www.aboutcookies.org/how-to-control-cookies/. Please note that disabling our Cookies may result in your inability to take full advantage of all of the features of our Website.
Why do we collect personal information?
We only collect information from you that is necessary to provide you with the products and services available through our Website and which enables us to manage, maintain, and develop our operations. For example, we collect information in order to:
By consenting to our collection, use and disclosure of your personal information you allow us to fulfill the purposes for which we collect your personal information. When we collect your information for research and development purposes, we ensure that any information used for our analysis and reports will be de-identified and aggregated in a manner that will not identify you.
We will collect your consent prior to sending you any commercial electronic messages, unless an exception to obtaining your express opt-in consent applies under Canada’s Anti-Spam Legislation (CASL). You will have the opportunity to opt-out of receiving commercial electronic messages at any time.
How do we use your personal information?
We may use your personal information:
We may use your personal information without your knowledge or consent where we are permitted or required by applicable law or regulatory requirements to do so.
When and to whom do we disclose your personal information?
Subsidiaries and Service Providers
We may disclose your personal information to our subsidiaries and our respective employees, contractors, consultants, service providers and other parties who require such information to assist us with managing our relationship with you, including third parties that provide services to us or on our behalf.
In addition, we may disclose your personal information, including, without limitation, your email address, to third parties that operate social media Websites (e.g., Facebook, Instagram, and Twitter) for the purpose of assisting us with our advertising efforts, including, without limitation, in connection with serving you (and people who are similar to you) with targeted advertising regarding our products and services.
Other General Disclosures
Finally, your personal information may be disclosed:
Your consent is important to us.
It is important to us that we collect, use or disclose your personal information only when we have your consent to do so. Depending on the sensitivity of the personal information, your consent may be implied, deemed (using an opt-out mechanism) or express. We may collect, use or disclose your personal information without your knowledge or consent where we are permitted or required to do so by applicable law or regulatory requirements.
You may change or withdraw your consent at any time, subject to legal or contractual obligations and reasonable notice, by contacting our Privacy Officer using the contact information set out below. All communications with respect to such withdrawal or variation of consent should be in writing and addressed to our Privacy Officer. If you withdraw or vary your consent, we may not be able to provide you with the communications and/or services you request from us. For example, if you would like to receive our newsletter, but are not willing to provide your email address, we will not be able to fulfil your request.
The protection and storage of your personal information.
Wild Card will endeavor to maintain commercially reasonable physical, technical and procedural safeguards that are appropriate based on the sensitivity of the personal information in question. These safeguards are designed to prevent your personal information from loss and unauthorized access, collection, use, disclosure, copying, modification, disposal or destruction. Among the steps we take to protect your information are: physical premises security, restricted file access, technological safeguards such as encryption, firewalls and other security software, and internal password and security policies.
The security of your personal information is important to us. Please advise our Privacy Officer immediately of any incident involving the loss of or unauthorized access to or disclosure of personal information that is in our custody or control.
While we use all commercially reasonable efforts to protect the information you submit to us, no method of transmission over the internet or electronic storage is 100% secure.
How to access to your personal information.
You can ask to access the personal information that we have received from or possess about you. If you want to review, verify or correct your personal information, please contact our Privacy Officer. Please note that any such communication must be in writing.
When requesting access to your personal information, please note that we may request specific information from you to enable us to confirm your identity and right to access, as well as to search for and provide you with the personal information that we hold about you. We may charge you a fee to access your personal information; however, we will advise you of any fee in advance. If you require assistance in preparing your request, please contact our Privacy Officer.
Your right to access the personal information that we hold about you is not absolute. There are instances where applicable law or regulatory requirements allow or require us to refuse to provide some or all of the personal information that we hold about you. In addition, the personal information may have been destroyed, erased or made anonymous in accordance with our record retention obligations and practices. In the event that we cannot provide you with access to your personal information, we will endeavour to inform you of the reasons why, subject to any legal or regulatory restrictions.
Updating your personal information.
It is important that the information contained in our records is both accurate and current. If your personal information happens to change during the course of our relationship, please keep us informed of such changes. To advise us of any changes, please email us through the email address available on the Website or contact our Privacy Officer.
Retention of personal information.
We don’t keep your personal information forever. We keep your personal information as long as is reasonably necessary for us to complete our dealings with you, or as may be required by law, whichever is longer.
Links to third-party Website.
Our Website may contain links to other third party websites that may be subject to less stringent privacy standards. This Policy does not apply to the privacy practices of these third party websites (including those of other users on the third party websites) that might collect personal information from you. These links are provided for your convenience only and you assume all risk for clicking these links to other Website. We do not assume any responsibility for the privacy practices, policies or actions of the third parties that own or operate these other websites. You should review the privacy policies of these websites before providing them with personal information.
Personal information of minors.
Our Website is not intended to solicit information of any kind from individuals under the age of 19 or the minimum legal age in their jurisdiction of residence to use the Website (“Minors”) without the required consent from their parents/guardians. If we learn that any information we have collected may belong to a Minor, we will seek the consent of the Minor’s parent/guardian to delete this information from our servers. If you are a parent/guardian and you suspect that your child may have submitted personal information to us, please contact our Privacy Officer at [email protected].
Questions or concerns?
Attention: Privacy Officer
**If you choose to communicate with us via email, please be aware that email is not a 100% secure medium for sending any personal or confidential information to us. **