In the summer of 2017, I was at the pub with my neighbour who was telling me about how our local health authority had shut down the (illegal) edibles market and no-one could get edibles. She heard from a friend what a crazy demand this had created and suggested that maybe she would make a recipe book. I was intrigued.
At the same time, I was planning a trip back east to visit friends, in particular, one who struggles with an undiagnosed condition that manifests as DAILY migraines. Of all his medical professionals the only solution they could find for the pain was prednisone – not a long-term solution. He started self-medicating using Cannabis and built up to a very high tolerance.
The Idea
I couldn’t stop researching and thinking about what my neighbour had said and in the middle of the night I had the idea to make these kits. I researched and researched and finally came up with prototype version 1 (see pic). I talked to my friend about it – he loved the idea.
Empowerment
Since then, we have done a lot of work. And discovered that there is a very valuable proposition here: that this product empowers people to get intimate with their treatment. We keep getting stories on how people are using our products, and how the product has empowered them, and we couldn’t be happier.